Privacy Policy

Last Updated: 27 June 2026

Welcome to Pure Delicious (“we,” “us,” “our,” or “Company”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website puredelicious.co.uk and use our services.

If you have any questions or concerns about this Privacy Policy, please contact us using the information provided at the end of this document.

1. Information We Collect

We collect several types of information from and about users of our website.

1.1 Personal Information You Provide

We may collect personal information that you voluntarily provide to us when you:

Contact us through email or contact forms
Subscribe to our newsletter or mailing list
Leave comments on our recipe posts
Participate in surveys or discussions
Share recipe feedback or cooking tips

This information may include:

Name (first and last name)
Email address
Message details and inquiries
Comments and user-generated content
Feedback on recipes or website

1.2 Non-Personal Information Automatically Collected

When you visit our website, we automatically collect certain information about your device and browsing activity:

Browser type and version
Device type (mobile, tablet, desktop)
IP address and geographic location
Operating system
Pages visited and time spent on pages
Referring website or source
Click patterns and navigation paths
Date and time of visits
Search terms used on our site

1.3 Cookies and Tracking Technologies

Like many websites, Pure Delicious uses cookies to store visitor preferences and track website usage. These cookies help us optimise the user experience by customising content based on your browser type and other information.

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 To Provide and Improve Services

Deliver recipe content and cooking resources
Improve website performance and user experience
Understand and analyse website traffic trends
Process and respond to user inquiries and feedback
Develop new content and features
Optimise the user experience by customising content

2.2 To Communicate With You

Send newsletters with new recipes and cooking tips (with your consent)
Notify you about new blog posts and content
Respond to comments, questions, and feedback
Send important updates about our services

2.3 For Marketing and Analytics

Deliver relevant content and advertising
Measure the effectiveness of marketing campaigns
Analyse which recipes and content are most popular
Understand user preferences and interests

2.4 For Legal and Security Purposes

Comply with legal obligations and regulations
Protect against fraud and security threats
Enforce our Terms of Service
Resolve disputes and address complaints

3. Legal Basis for Processing

We process your personal information based on the following legal grounds:

Consent: You have given clear consent for specific processing activities (e.g., newsletter subscription, contact form submission)
Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., website analytics, content improvement)
Contract Performance: Processing is necessary to provide services you have requested
Legal Obligation: Processing is required to comply with applicable laws and regulations

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance functionality and improve user experience.

Types of Cookies We Use:

Essential Cookies: Necessary for basic website functionality and navigation
Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics)
Functional Cookies: Remember your preferences and settings
Advertising Cookies: Deliver relevant advertisements based on your interests

Managing Cookies:

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality and your user experience.

To opt out of Google Analytics tracking, visit: Google Analytics Opt-out Browser Add-on

5. Google AdSense and Third-Party Advertising

5.1 Google AdSense

We use Google AdSense to serve advertisements on our website. Google, as a third-party vendor, uses cookies (including the DoubleClick DART cookie) to serve adverts based on your prior visits to this website and other sites on the internet.

5.2 How Google Uses Data

Google’s use of advertising cookies enables it and its partners to serve adverts to our users based on their visit to our site and other sites across the internet. This includes:

Personalised advertising based on your browsing history
Measurement of advertising effectiveness
Analysis of user behaviour and preferences

5.3 Opting Out of Personalised Advertising

You may opt out of personalised advertising by visiting:

Please note that opting out does not mean you will see no advertisements, but that the advertisements you see will not be personalised based on your interests.

5.4 Third-Party Ad Networks

Pure Delicious’s Privacy Policy does not apply to advertisers or websites linked from our site. Third-party ad servers or networks may use technologies such as cookies, JavaScript, or web beacons to measure the effectiveness of their adverts and personalise the content you see. We encourage you to review the privacy policies of these third-party providers for more details on their data practices.

6. How We Share Your Information

We do not sell, trade, or share personal data with outside parties, except as required by law. We may share information with:

6.1 Service Providers

We share information with third-party vendors who perform services on our behalf:

Email marketing platforms: For newsletter distribution
Analytics providers: Google Analytics and similar services
Hosting providers: Website hosting and content delivery
Advertising platforms: Google AdSense and other ad networks

6.2 Legal Requirements

We may disclose your information when required by law or to:

Comply with legal processes or court orders
Enforce our Terms of Service
Protect the rights, property, or safety of our business and users
Prevent fraud or illegal activities

7. Data Security

We are committed to protecting your information and implementing industry-standard security measures to prevent unauthorised access, alteration, disclosure, or destruction of personal data. These include:

Secure Socket Layer (SSL) encryption for data transmission
Secure servers and firewalls
Regular security assessments and updates
Access controls limiting who can view your information
Employee training on data protection

However, no method of transmission over the Internet is 100% secure. Whilst we strive to protect your information, we cannot guarantee absolute security.

8. Data Retention

We retain your personal information only as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Typical retention periods:

Email subscribers: Until you unsubscribe or request deletion
Contact form submissions: 2-3 years for customer service purposes
Blog comments: Indefinitely unless you request deletion
Analytics data: Anonymised and retained for statistical analysis

9. Your Privacy Rights

Depending on where you are located, you may have certain rights regarding your personal information.

9.1 General Rights

Right of Access: Request a copy of the personal information we hold about you
Right to Rectification: Request correction of inaccurate or incomplete information
Right to Erasure: Request deletion of your personal information
Right to Opt-Out: Unsubscribe from marketing emails at any time
Right to Object: Object to certain types of data processing
Right to Data Portability: Request your data in a structured, machine-readable format

9.2 UK/EU Residents (GDPR)

If you are located in the United Kingdom or European Union, you have additional rights under the UK General Data Protection Regulation (UK GDPR) as outlined above.

9.3 Exercising Your Rights

To exercise these rights, contact us using the information in Section 11. We will respond to your request within 30 days as required by applicable law.

10. Email Communications and Opt-Out

If you subscribe to our newsletter, we will send you:

Weekly recipes and cooking inspiration
Baking tips and technique guides
New blog post notifications
Seasonal and holiday recipe ideas

How to Unsubscribe:

Click the “unsubscribe” link at the bottom of any newsletter email
Contact us directly to request removal from our mailing list
Reply to any email with “unsubscribe” in the subject line

11. Third-Party Websites and Services

Our website contains links to third-party websites and services. These third-party services have their own privacy policies, and we are not responsible for their practices. We encourage you to review their privacy policies before providing any personal information.

12. Children’s Privacy

We do not knowingly collect any personal information from children under 13. If you believe your child has provided such information, please contact us immediately, and we will make every effort to remove it from our systems.

13. Recipe Content Disclaimer

The recipes and cooking advice provided on Pure Delicious are for informational purposes only. We are not professional nutritionists, dietitians, or medical professionals. Always consult appropriate professionals before making significant dietary changes or if you have specific health concerns or allergies.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Updates will be posted on this page with a revised “Last Updated” date.

For material changes that significantly affect your privacy rights, we may provide additional notice through:

Email notification to registered users
Prominent notice on our website homepage
Pop-up notification when you visit the site

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Pure Delicious
Email: contact@puredelicious.co.uk
Website: puredelicious.co.uk

We take privacy concerns seriously and will respond to your enquiry within a reasonable timeframe, typically within 30 days.

Summary of Key Points:

We collect non-personal and personal information to improve your experience
We do not sell, trade, or share personal data with outside parties, except as required by law
We use Google AdSense for personalised advertising, which you can opt out of
We use cookies to enhance website functionality and user experience
You can opt out of marketing emails at any time
We implement security measures to protect your information
You have rights to access, correct, and delete your personal information
Third-party ad networks have their own privacy policies
Recipes are for informational purposes; consult professionals for health concerns
We comply with UK GDPR and data protection regulations

By using puredelicious.co.uk, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described.

Last Updated: 27 June 2026